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Web design — case study

Crown Peaks

A premium gym apparel and gear brand needed a storefront that felt as hard-edged as the product. KDS handled the brand layout, the interface design and the build — from hero to checkout.

Discipline
Web design & build
Scope
Brand, UI, storefront
Platform
E-commerce
Status
Launched
Crown Peaks website — Landing page — hero direction

Landing page — hero direction

What we built

A dark, high-contrast interface with a disciplined type system and orange accents that carry the eye through the funnel. Category entry points, featured drops, a full collection grid, rich product pages with galleries and variant selection, and a brand story page — all responsive and built for speed.

  • Brand-led visual system and typography
  • Home, collection, product and about pages
  • Product galleries with variant and colour selection
  • Cart and checkout flow
  • Mobile-first responsive layout
  • Launch and handover