Back to portfolio
Web design — case study
Crown Peaks
A South African training brand selling premium gear — and, alongside it, an adaptive AI coach. KDS built the whole front end: the brand system, the storefront, the product pages and the coaching platform it hands off to.
- Discipline
- Web design & build
- Scope
- Brand, UI, storefront
- Platform
- E-commerce + coaching
- Status
- Live
Home — “Built for the Climb” hero
What we built
A dark, high-contrast interface with a disciplined type system and orange accents that carry the eye through the funnel. A flagship product feature, an essentials grid, category entry points, a full collection, rich product pages with galleries and variant selection — plus a dedicated block that sells the Gym Guru coaching subscription and hands users into the app.
- —Brand-led visual system and typography
- —Home, collection, product and about pages
- —Flagship product feature and essentials grid
- —Product galleries with variant and colour selection
- —Cart and checkout flow
- —Gym Guru coaching block with subscription pricing
- —Mobile-first responsive layout, launch and handover